This year, President Obama has been doing something different. He has been placing occasional appeals to the public via video formatt on YouTube. This is just another example of how technology has been harnessed by politicians to make it easier for them to get their message out directly to the people. Already during his tenure as a politician, Obama has shown himself to be technologically savvy in utilizing various media and internet resources to both increase his exposure and his fundraising abilitity. Everything from Facebook to Twitter to the aforementioned YouTube video are examples of how Obama has used technology to bypass the traditional media outlets and appeal directly to the American people.
Obama is not the first person to do this either. As soon as Roosevelt was elected he used a realatively new medium at the time - radio - to deliver his fireside chats. Kennedy also made use of the television cameras to triumph over Nixon in their Presidental Debates.
These are just a few examples of how media has been harnessed for the use of politicians, enabling them to communicate what they want to say to the people they want to reach.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment